Nobody’s perfect. Even the most experienced designer can make a simple mistake, and a total rookie can get lucky and make the perfect app (although there’s no proven example of this veer happening – just so you know).
There are, however, some rules you can follow to make your app look its best. On the other hand, there are some mistakes you should do your best to avoid. Here’s some of them:
UI is possibly the most important element of an application. It’s something everybody’s heard of on a daily basis because user interfaces depend on the instincts of the users. If you’re making an app that doesn’t make sense to those that have to interact with it, it’s not going to last. Things like menu order, gestures (taps, swipes or scrolls), and button size are all parts of a journey. The wrong order or appearance makes it fall apart, so watch out!
Lack of connection
We’re not talking about Wifi here, although offline mode is absolutely necessary in some apps. When we say connection, we mean a state of cohesion in different parts of the app. Lots of designers try to make apps look more “interesting” or “fun” by combining a lot of fonts or colors, and that just doesn’t look good. When in doubt, just make it simple.
Sizing things up
Yes, you’re making a mobile app – and in an ideal world, that would mean a standard size of screen you’re using it on. However, mobile phones have a wide range of differences, and that’s not even including the diverse brands and operating systems. Whether it’s on a regular phone or tablet-sized one, your app needs to present itself right. Forgetting this can lead to things like pixelated backgrounds, buttons that migrate off-screen, and customers that get frustrated and uninstall your app.
Customers come from all over the place, and their backgrounds are not likely to be the same. Additionally, not all of them are necessarily native or even proficient speakers of the language of your app.
For that reason, one of the main things you need to pay attention to is the language you use. This includes the phrasing as well as the complexity, depending on the use and audience. For instance, “move” and “migrate” might mean the same thing, but “move” is definitely more likely to be understood.
First time lucky
Some of your users are going to be downloading and seeing your app for the first time. They don’t have any experience with what you’re offering and possibly have never seen anything like it. What do they do if you don’t have a plan for them? They might click around a bit, but most of them will leave and never come back.
We’ve talked about supporting first-time users before, but here’s another reminder to remember how important they and their experiences are. If you plan out their journey right, you’re also on your way to creating an app that can be used, re-used and adapted for any audience.
And isn’t that the whole point?